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Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives

  • Published:2021-06 Issue:2 Volume:38 Page:387-401
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Hollebeek Linda D.ORCID,Belk Russell

Publisher

Elsevier BV

Subject

Marketing

Reference173 articles.

1. Wellbeing in consumer societies;Ahuvia,2013

2. Impact of patient portal behavioral engagement on subsistence consumers’ wellbeing;Akareem;International Journal of Research in Marketing,2021

3. Subjective quantitative studies of human agency;Alkire;Social Indicators Research,2005

4. Transformative service research: An agenda for the future;Anderson;Journal of Business Research,2013

5. Consumer Culture Theory (CCT): Twenty years of research;Arnould;Journal of Consumer Research,2005

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