Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
Author:
Funder
Nederlandse Organisatie voor Wetenschappelijk Onderzoek
Publisher
Elsevier BV
Subject
Marketing
Reference158 articles.
1. When are technologies disruptive? A demand-based view of the emergence of competition;Adner;Strategic Management Journal,2002
2. Interaction terms in logit and probit models;Ai;Economics Letters,2003
3. Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation;Ailawadi;International Journal of Research in Marketing,2014
4. Relating Brand and Customer Perspectives on Marketing Management;Ambler;Journal of Service Research,2002
5. The dynamics of multimarket competition in exploration and exploitation activities;Anand;Academy of Management Journal,2009
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Marketing Applications of Emerging Technologies;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28
2. Exploratory Analysis of the Impact of Phygital on the Customer Experience;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28
3. How Can Cloud BI Contribute to the Development of the Economy of SMEs? Morocco as Model;Lecture Notes in Networks and Systems;2024
4. Analyzing the Influence of Cloud Business Intelligence on Small and Medium Enterprises A Case Study of Morocco;Data and Metadata;2023-12-21
5. Is it the end of enterprise resource planning? evidence from Indonesia state-owned enterprises (SOEs);Cogent Business & Management;2023-05-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3