Analyzing the Influence of Cloud Business Intelligence on Small and Medium Enterprises A Case Study of Morocco

Abstract

Business intelligence (BI) has long been a crucial factor in bolstering organizational competitiveness, offering strategic insights that shape decision-making and propel business expansion. The advent of cloud computing has further amplified data sharing and collaboration. This study advocates for the adoption of Cloud BI as an innovative tool to bolster the economic growth of small- and medium-sized enterprises (SMEs) in Morocco. We emphasize the interconnectedness of these businesses' performance with the overall well-being of the Moroccan economy, underscoring the need for regulatory bodies to prioritize not only financial support but also a keen focus on technological advancements. We explore how technological integration can enhance the competitive edge of SMEs. Finally, we conclude by presenting a framework that incorporates the migration of BI to the cloud within the realm of Cloud BI. Drawing inspiration from prior research, we propose modifications tailored to address the specific concerns of SMEs in embracing cloud BI technology.