Author:
van Ewijk Bernadette J.,Gijsbrechts Els,Steenkamp Jan-Benedict E.M.
Reference69 articles.
1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Building brands;Ataman;Marketing Science,2008
3. The long-term effect of marketing strategy on brand sales;Ataman;Journal of Marketing Research,2010
4. Bain & Company and Kantar Worldpanel. (2018). Local Insurgents Shake Up China’s “Two-Speed” Market.
5. The importance of the brand in brand extension;Broniarczyk;Journal of Marketing Research,1994
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献