1. Managing Brand Equity;Aaker,1991
2. Building Strong Brands;Aaker,1996
3. Private Label Use and Store Loyalty;Ailawadi;Journal of Marketing,2008
4. More Sophisticated Private-Label Products, Like Those in European Countries, May Soon Find Their Way to the United States;Alaimo,2003
5. American Customer Satisfaction Index (2023), “Supermarkets,” https://www.theacsi.org/industries/retail/supermarkets/.