Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market-Reference-Cited by-同舟云学术

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Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Published:2005-06 Issue:2 Volume:22 Page:159-182
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Rhim Hosun,Cooper Lee G.

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. Soaps and detergents;Ainsworth;Chemical and Engineering News,1995

2. Multiproduct firms: A nested logit approach;Anderson;The Journal of Industrial Economics,1992

3. Discrete choice theory of product differentiation;Anderson,1992

4. GAVaPS– a genetic algorithm with varying population size;Arabas,1994

5. A market share theorem;Bell;Journal of Marketing Research,1975

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