The financial brand value chain: How brand investments contribute to the financial health of firms-Reference-Cited by-同舟云学术

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The financial brand value chain: How brand investments contribute to the financial health of firms

Published:2017-03 Issue:1 Volume:34 Page:137-153
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Fischer Marc,Himme Alexander

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. The value relevance of brand attitude in high-technology markets;Aaker;Journal of Marketing Research,2001

2. Revenue premium as an outcome measure of brand equity;Ailawadi;Journal of Marketing,2003

3. Panel data econometrics;Arellano,2003

4. The long-term effect of marketing strategy on brand sales;Ataman;Journal of Marketing Research,2010

5. Quantifying brand values;Badenhausen;Corporate Reputation Review,1997

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