Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Author:

Kulczynski Alicia,Ilicic Jasmina,Baxter Stacey M.

Funder

Faculty of Business and Law, The University of Newcastle

Monash Business School, Monash University

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

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5. Phonological, semantic, and repetition priming with homophones;Cronk;Journal of Psycholinguistic Research,2001

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