To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children
Author:
Affiliation:
1. Monash Business School, Monash University, Caulfield East, Victoria, Australia
2. Newcastle Business School, University of Newcastle, Callaghan, New South Wales, Australia
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1539361
Reference62 articles.
1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
2. Why Does Prosody Accompany Fluency? Re-conceptualizing the Role of Phonology in Reading
3. Using sublexical priming to enhance brand name phonetic symbolism effects in young children
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