Author:
Kapoor Harish,Heslop Louise A.
Reference41 articles.
1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Interpreting cross-culture replications of brand extension research;Aaker;International Journal of Research in Marketing,1993
3. Is brand evaluation independent of other brands?;Abe,1989
4. Revenue premium as an outcome measure of brand equity;Ailawadi;Journal of Marketing,2003
5. Effects of context and part-category cues on recall of competing brands;Alba;Journal of Marketing Research,1985
Cited by
30 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献