1. Strategic market planning;Abell,1979
2. Getting the most out of advertising and promotion;Abraham;Harvard Business Review,1990
3. Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses;Ailawadi;Marketing Science,2005
4. Personal selling elasticities: A meta-analysis;Albers;Journal of Marketing Research,2010
5. Computer simulations of competitive marketing response;Amstutz,1967