Bundling Strategy and Channel Competition in Supply Chains with Complementary Products
Author:
Publisher
Elsevier BV
Subject
General Engineering
Reference20 articles.
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2. Bundling, competition and quality investment: a welfare analysis;Avenali;Review of Industrial Organization,2013
3. Retailer-driven product bundling in a distribution channel;Bhargava;Marketing Science,2012
4. Interfirm bundling and vertical product differentiation;Brito;The Scandinavian Journal of Economics,2015
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