Coordination of dual-channel CLSC under applying the bundling strategy in the direct channel and jointly advertising investment
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10479-024-06062-w.pdf
Reference40 articles.
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5. Chakraborty, A., Mateen, A., Chatterjee, A. K., & Haldar, N. (2018). Relative power in supply chains - impact on channel efficiency & contract design. Computers & Industrial Engineering, 122, 202–210. https://doi.org/10.1016/j.cie.2018.05.052
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