Smartphones as decision support in retail stores – The role of product category and gender

Author:

Eriksson Niklas,Rosenbröijer Carl-Johan,Fagerstrøm Asle

Publisher

Elsevier BV

Subject

General Engineering

Reference33 articles.

1. Andone, I., Błaszkiewicz, K., Eibes, M., Trendafilov, B., Montag, C. and Markowetz, A. (2016) “How Age and Gender Affect Smartphone Usage” Proceedings of the 2016 ACM International Joint Conference on Pervasive and Ubiquitous Computing: 9-12.

2. Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience;M;International Journal of Electronic Commerce,2014

3. Competing in the Age of Omnichannel Retailing;Brynjolfsson;MIT Sloan Management Review,2013

4. Involvement in a routine food shopping context;Beharrell;British Food Journal,1995

5. Deloitte (2016) “May the phone be with you! Global Mobile Consumer Survey, The Finnish Perspective 2016” retrieved April 20 2017 from https://www2.deloitte.com/content/dam/Deloitte/fi/Documents/technology-mediatelecommunications/Global_Mobile_Consumer_Survey_2016_Finland.pdf

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