1. Exploring Dependent Relationship of Teacher’s Motivation on Quality of Teaching;Rai;Drishtikon: A Management Journal,2013
2. Does brand identification transform alumni into university advocates?;Stephenson;International Review on Public and Non - Profit Marketing,2014
3. Skill Development: A Drive for Strategic Business Growth;Das;Splint International Journal of Professionals,2017
4. What defines "successful" university brands?;Chapleo;The International Journal of Public Sector Management,2010
5. Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?;Chapleo;Journal of Brand Management,2011