Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?

Author:

Armstrong J.Scott,Morwitz Vicki G.,Kumar V.

Publisher

Elsevier BV

Subject

Business and International Management

Reference38 articles.

1. Commentary on McNeil, Federal programs to measure consumer purchase expectations;Adams;Journal of Consumer Research,1974

2. Long-range Forecasting;Armstrong,1985

3. Extrapolation for time-series and cross-sectional data;Armstrong,2001

4. Combining forecasts;Armstrong,2001

5. Error measures for generalizing about forecasting methods: Empirical comparisons;Armstrong;International Journal of Forecasting,1992

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