New product development in the pharmaceutical and telecommunication industries: A comparative study

Author:

Gupta Abhishek,Pawar Kulwant S.,Smart Palie

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference59 articles.

1. Accenture, 2002. Research and Insights. URL: http://www.accenture.com/xd/xd.asp?it=enweb&xd=industries\hls\pharma\pharma_research.xml (accessed December 2002)

2. Gaining superior performance of new products in the telecomm;Barczak;The Journal of Business & Industrial Marketing,1994

3. New product strategy, structure, process, and performance in the telecommunications industry;Barczak;Journal of Product Innovation Management,1995

4. Baker, A., Edwards, M., Quin, S., 2002. Commercial and R&D: reinventing the relationship. Accenture White paper. URL: http://www.accenture.com/xd/xd.asp?it=enweb&xd=industries\hls\pharma\pharma_research.xml (accessed December 2002).

5. Banerjee, P., 2001. High performance drug discovery: An operating model for a new era. Accenture Executive briefing. URL: http://www.accenture.com/xd/xd.asp?it=enweb&xd=industries\hls\pharma\pharma_research.xml (accessed December 2002).

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