Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics-Reference-Cited by-同舟云学术

Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

Published:2001-09 Issue:5 Volume:8 Page:239-249
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

DelVecchio Devon

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

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5. Relationship of information-processing attitude structures to private brand purchasing behavior;Bettman;Journal of Applied Psychology,1974

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