The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm-Reference-Cited by-同舟云学术

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The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm

Published:2001-03 Issue:2 Volume:7 Page:119-125
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Jarach David

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference9 articles.

1. Berry, L., 1986. Big ideas in services management. Journal of Consumer Marketing 47–51.

2. The Airport Business;Doganis,1992

3. La reingegnerizzazione dell’offerta logistica;Jarach;Commercio,1999

4. Kotler, P., Scott, W., 1997. Marketing Management. ISEDI, Turin (Italian edition).

5. The Marketing Mode;Levitt,1969

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