Abstract
Purpose
This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.
Design/methodology/approach
The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.
Findings
This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.
Originality/value
The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Management, Monitoring, Policy and Law
Reference190 articles.
1. AALEP (2016), “Tourism promotion in the EU and destination image”, available at: www.aalep.eu/tourism-promotion-eu-and-destination-image (accessed 14 August 2021).
2. The role of micro-mobility in shaping sustainable cities: a systematic literature review;Transportation Research Part D: Transport and Environment,2021
3. ACI (2017), “Airport digital transformation”, available at: https://aci.aero/Media/98748da4-556a-468d-b6e4-2cb36778bc71/gjg-8A/About%20ACI/Priorities/IT%20-%20New/Documentation/Airport%20Digital%20Transformation%20V1.0.pdf (accessed 12 August 2021).
4. The senses in tourism design: a bibliometric review;Annals of Tourism Research,2020
5. Role of airline promotion activities in destination branding: case of Dubai vis-à-vis emirates airline;European Research on Management and Business Economics,2020
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献