What drives successful social networking services? A comparative analysis of user acceptance of Facebook and Twitter

Author:

Kwon Sang Jib1,Park Eunil1,Kim Ki Joon2

Affiliation:

1. Graduate School of Innovation and Technology Management, Korea Advanced Institute of Science and Technology (KAIST), Daejeon, Republic of Korea

2. Department of Interaction Science, Sungkyunkwan University, Seoul, Republic of Korea

Funder

Ministry of Education, Korea

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Social Psychology

Reference74 articles.

1. AccentureMobile web watch 2012: Mobile internet—Spawning new growth opportunities in the convergence era2012Retrieved fromhttp://www.accenture.com/us-en/Pages/insight-mobile-web-watch-2012-mobile-internet.aspx

2. I.AjzenM.FishbeinUnderstanding attitudes and predicting social behaviour1980Prentice HallEnglewood Cliffs, NJ

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. J.AngwinHow to Twitter, WSJ.com2009Retrieved fromhttp://online.wsj.com/article/SB123638550095558381.html

5. Persona

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