Use of persuasive strategies in food advertising on television and on social media in Brazil-Reference-Cited by-同舟云学术

Use of persuasive strategies in food advertising on television and on social media in Brazil

Published:2021-12 Issue: Volume:24 Page:101520
ISSN:2211-3355
Container-title:Preventive Medicine Reports
language:en
Short-container-title:Preventive Medicine Reports

Author:

Silva Jéssica Moreira da,Rodrigues Michele Bittencourt,Matos Juliana de Paula,Mais Lais Amaral,Martins Ana Paula Bortoletto,Claro Rafael Moreira,Horta Paula Martins

Funder

Bloomberg Philanthropies

IDRC

Publisher

Elsevier BV

Subject

Public Health, Environmental and Occupational Health,Health Informatics

Reference43 articles.

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4. Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary;Cairns;Appetite,2013

5. Children as consumers: advertising and marketing;Calvert;Future Children,2020

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2. Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication;Journal of Intercultural Communication;2024-06-10

3. Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis;BMC Public Health;2024-02-26

4. Strengthening Persuasive Messages in YouTube Ads: Voiceover, Instructive Sentences and Brand Placement;Lecture Notes on Data Engineering and Communications Technologies;2024

5. Revolutionising food advertising monitoring: a machine learning-based method for automated classification of food videos;Public Health Nutrition;2023-11-10