Author:
García-Jurado Alejandro,Torres-Jiménez Mercedes,Leal-Rodríguez Antonio L.,Castro-González Pilar
Subject
Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications
Reference151 articles.
1. Abbasi, A. Z., Ting, D. H., Hlavacs, H., 2017. Engagement in games: Developing an instrument to measure consumer videogame engagement and its validation. International Journal of Computer Games Technology.
2. The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context;Algharabat;Journal of Internet Commerce,2018
3. The Effect of Gamification on Motivation and Engagement;Alsawaier;Int. J. Inf. Learn. Technol.,2017
4. Amazon, 2019. Amazon Review.https://www.amazon.es/review/guidelines/top-reviewers.html/(accessed 15 July 2019).
5. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast;Andersen;Industrial marketing management,2005
Cited by
37 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献