Subject
Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications
Reference113 articles.
1. Theories of cognitive consistency: a sourcebook;Abelson,1968
2. Analyzing electronic word of mouth: a social commerce construct;Ahmad;Int. J. Inf. Manage.,2017
3. Effectiveness of marketing cues on consumer perceptions of quality: the moderating roles of brand reputation and third-party information;Akdeniz;Psychol. Market.,2013
4. B.Zajonc, R. (2017) “The Concepts of Balance, Congruity, and Dissonance,” in Attitude change. Routledge, pp. 63–85. doi: 10.4324/9781351315364-2.
5. The effect of electronic word of mouth on sales: a meta-analytic review of platform, product, and metric factors;Babić Rosario;J. Market. Res.,2016
Cited by
22 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献