Virtual trade shows: Exhibitors’ perspectives on virtual marketing capability requirements
Author:
Publisher
Elsevier BV
Subject
Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications
Reference84 articles.
1. Cloud computing adoption by SMEs in the north east of England: A multi-perspective framework;Alshamaila;J. Enterp. Inf. Manage.,2013
2. Resource-based theories of competitive advantage: a ten-year retrospective on the resource-based view;Barney;J. Manage.,2001
3. Industrial buyer behavior at trade shows: implications for selling effectiveness;Bello;J. Bus. Res.,1992
4. Improving trade show effectiveness by analyzing attendees;Bello;Ind. Mark. Manage.,1993
5. Integrating the Internet and marketing operations: a study of antecedents in firms of different sizes;Bengtsson;Int. Small Bus. J.,2007
Cited by 27 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. An Online Platform in 3D Virtual Environment, a Tool in Entrepreneurship Empowerment for Goods and Services Supply Chain;WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS;2024-06-07
2. Prospects of virtual exhibitions in the Global South: An exhibitors’ perception;Journal of Convention & Event Tourism;2024-05-31
3. Measuring Virtual Event Quality (VEQual): Scale Development and Validation;Journal of Hospitality & Tourism Research;2024-01-08
4. On the Transition from Traditional Retail to Cloud-Supported E-Commerce: A Design Science Project;Lecture Notes in Business Information Processing;2024
5. Transforming trade fair services in the post-Covid-19 era: A perspective from China;Journal of Convention & Event Tourism;2023-11-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3