Industrial buyer behavior at trade shows
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference69 articles.
1. Industrial Purchasing: An Empirical Exploration of the Buyclass Framework;Anderson;Journal of Marketing,1987
2. A Reward Measurement Model of Organizational Buying Behavior;Anderson;Journal of Marketing,1985
3. Estimating Nonresponse Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977
4. Managerial Guidelines for Trade Show Effectiveness;Bellizzi;Industrial Marketing Management,1984
5. Using Industrial Trade Shows to Improve New Product Development;Bello;Journal of Business and Industrial Marketing,1990
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