How online social ties and product-related risks influence purchase intentions: A Facebook experiment

Author:

Wang Jyun-Cheng,Chang Ching-Hui

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

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4. External search effort: an investigation across several product categories;Beatty;Journal of Consumer Research,1987

5. Mediator and moderator variables in nursing research: conceptual and statistical differences;Bennett;Research in Nursing & Health,2000

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