Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators-Reference-Cited by-同舟云学术

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Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Published:2017-07 Issue: Volume:24 Page:50-67
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Chang Hsin Hsin,Wong Kit Hong,Li Shi Yu

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference66 articles.

1. Migrating to new service providers: toward a unifying framework of consumers’ switching behaviors;Bansal;J. Acad. Mark. Sci.,2005

2. Beyond private label panache: The effect of store image and perceived price on brand prestige;Beneke;J. Consum. Mark.,2014

3. The impact of service characteristics on the switching costs–customer loyalty link;Blut;J. Retail.,2014

4. The push, pull and mooring effects in virtual migration for social networking sites;Chang;Inf. Syst. J.,2014

5. The challenge for multichannel services: cross-channel free-riding behavior;Chiu;Electron. Commer. Res. Appl.,2011

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