The push, pull and mooring effects in virtual migration for social networking sites

Author:

Chang I-Cheng1,Liu Chuang-Chun2,Chen Kuanchin3

Affiliation:

1. Department of Accounting; National Dong Hwa University; No. 1, Sec. 2, Da Hsueh Rd. Shoufeng Hualien 97401 Taiwan

2. Department of Health Administration; Tzu Chi College of Technology; 880, Sec.2, Chien-kuo Rd. Hualien City Hualien 970 Taiwan

3. Department of Business Information Systems; Western Michigan University; 3344 Schneider Hall Kalamazoo MI 49008-5412 USA

Publisher

Wiley

Subject

Computer Networks and Communications,Information Systems,Software

Reference86 articles.

1. The mediating effect of satisfaction on consumers' switching intention;Anton;Psychology & Marketing,2007

2. On the evaluation of structural equation models;Bagozzi;Academy of Marking Science,1988

3. Migrating to new service providers: toward a unifying framework of consumers' switching behaviors;Bansal;Journal of the Academy of Marketing Science,2005

4. Notes on the concept of commitment;Bechker;American Journal of Sociology,1960

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