How to Launch a New Durable Good: A Signaling Rationale for Hunger Marketing-Reference-Cited by-同舟云学术

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How to Launch a New Durable Good: A Signaling Rationale for Hunger Marketing

Published:2020-05 Issue: Volume:70 Page:102621
ISSN:0167-7187
Container-title:International Journal of Industrial Organization
language:en
Short-container-title:International Journal of Industrial Organization

Author:

Feng Hong,Fu Qiang,Zhang Lan^ORCID

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference28 articles.

1. High and declining prices signal product quality;Bagwell;American Economic Review,1991

2. A signaling theory of limited supply;Bandyopadhyay;Journal of Institutional and Theoretical Economics,2018

3. Equilibrium selection in signaling games;Banks;Econometrica,1987

4. A note on restaurant pricing and other examples of social influences on price;Becker;Journal of Political Economy,1991

5. The effects of word of mouth on sales: Online book reviews;Chevalier;Journal of Marketing Research,2006

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Quality signaling strategies of experience goods in online–offline channel integration;Managerial and Decision Economics;2022-02-18

2. The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce;Sustainability;2022-02-13

3. An empirical exploration of quality management practices and firm performance from Chinese manufacturing industry;Total Quality Management & Business Excellence;2020-05-26

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