Impact of online information on the pricing and profits of firms with different levels of brand reputation
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Information Systems and Management,Information Systems,Management Information Systems
Reference66 articles.
1. Brands as signals: a cross-country validation study;Erdem;J. Mark.,2006
2. Effectiveness of marketing cues on consumer perceptions of quality: the moderating roles of brand reputation and third-party information;Akdeniz;Psychol. Mark.,2013
3. Can brand extension signal product quality?;Moorthy;Mark. Sci.,2012
4. Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication;Macdonald;J. Bus. Res.,2000
5. A dynamic model of brand choice when price and advertising signal product quality;Erdem;Mark. Sci.,2008
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Guarding the lifeline: A game‐theoretical approach to combating emergency supplies counterfeits;Managerial and Decision Economics;2024-07-19
2. University management: Technology for monitoring the reputation of an educational brand;The Education and science journal;2024-04-17
3. Mechanism of the green supply chain profit of building materials considering the duopoly competition model and consumer green preference;International Journal of Systems Science: Operations & Logistics;2024-02-04
4. The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company;Lecture Notes in Networks and Systems;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3