Can data analytics raise marketing agility?-A sense-and-respond perspective-Reference-Cited by-同舟云学术

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Can data analytics raise marketing agility?-A sense-and-respond perspective

Published:2023-03 Issue:2 Volume:60 Page:103743
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Tarn David D.C.,Wang Juefan

Funder

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference91 articles.

1. Manufacturing data analytics using a virtual factory representation;Jain;Int. J. Prod. Econ.,2017

2. Big-data applications in the government sector;Kim;Comm. ACM,2014

3. A framework for internet of things-enabled smart government: a case of IoT cybersecurity policies and use cases in U.S. federal government;Chatfield;Govern. Inf. Quart.,2018

4. Big data and management;George;Acad. Manag. J.,2014

5. A model for unpacking big data analytics in high-frequency trading;Seddon;J. Bus. Res.,2017

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2. Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context;Journal of Strategic Marketing;2024-04-12

3. The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role;Journal of Marketing Analytics;2024-03-30

4. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.;Journal of Retailing and Consumer Services;2024-03

5. Platform success in the international marketplace: reconfiguring digital resources for marketing agility;International Marketing Review;2024-02-20

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