Trademark dilution and its practical effect on purchase decision-Reference-Cited by-同舟云学术

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Trademark dilution and its practical effect on purchase decision

Published:2017-02 Issue:1 Volume:21 Page:1-13
ISSN:2444-9695
Container-title:Spanish Journal of Marketing - ESIC
language:en
Short-container-title:Spanish Journal of Marketing - ESIC

Author:

Macías W.,Cerviño J.

Publisher

Emerald

Subject

Marketing

Reference69 articles.

1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

2. Statistical power with moderated multiple regression in management research;Aguinis;Journal of Management,1995

3. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

4. The architecture of cognition;Anderson,1983

5. IBM® SPSS® Amos™ 22 user's guide;Arbuckle,2013

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Conflicting Marks Archive Dataset: A Dataset of Conflicting Marks from the Brazilian Intellectual Property Office;Data;2024-02-09

2. Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021;Ciencias Administrativas;2023-08-11

3. Trademark Image Similarity Detection Using Convolutional Neural Network;Applied Sciences;2022-02-08

4. Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions;Review of Marketing Science;2019-06-26

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