An innovation diffusion model for three competitive products
Author:
Publisher
Elsevier BV
Subject
Computational Mathematics,Computational Theory and Mathematics,Modeling and Simulation
Reference18 articles.
1. Diffusion of Innovations;Rogers,1983
2. Diffusion of Innovations;Rogers,1995
3. Models of new product diffusion through advertising and word of mouth;Dodson;Management Science,1978
4. Introduction strategy for a new product with positive and negative word-of-mouth;Mahajan;Management Science,1984
5. New product diffusion models in marketing: A review and directions for research;Mahajan;Journal of Marketing,1990
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