Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market-Reference-Cited by-同舟云学术

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Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market

Published:2021-10-03 Issue: Volume: Page:1-17
ISSN:2327-0012
Container-title:Journal of Management Analytics
language:en
Short-container-title:Journal of Management Analytics

Author:

Chaudhary Kuldeep¹,Kumar Pradeep¹,Chauhan Sudipa¹,Kumar Vijay¹^ORCID

Affiliation:

1. Department of Mathematics, AIAS, Amity University, Noida, India

Publisher

Informa UK Limited

Subject

Statistics, Probability and Uncertainty,Business, Management and Accounting (miscellaneous),Statistics and Probability

Link

https://www.tandfonline.com/doi/pdf/10.1080/23270012.2021.1978883

Reference44 articles.

1. Optimal advertising duration for profit maximization

2. A New Product Growth for Model Consumer Durables

3. Advertising a new product in a segmented market

4. Advertising channel selection in a segmented market

5. Advertising, goodwill, and the Veblen effect

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