The pun in advertising: A pragmatic approach
Author:
Publisher
Elsevier BV
Subject
Linguistics and Language,Language and Linguistics
Reference10 articles.
1. The Oxford guide to word games;Augarde,1984
2. Wordplay;Brandreth,1982
3. On puns: The foundation of letters;Culler,1988
4. The language of humour;Nash,1985
5. Puns;Redfern,1984
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