How price promotions work: A review of practice and theory-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

How price promotions work: A review of practice and theory

Published:2019 Issue: Volume: Page:497-552
ISSN:2452-2619
Container-title:Handbook of the Economics of Marketing, Volume 1
language:
Short-container-title:

Author:

Anderson Eric T.,Fox Edward J.

Publisher

Elsevier

Reference167 articles.

1. Acosta, 2012a. The trend behind the spend: client spending study. AMG Strategic Advisors presentation.

2. Trade Promotion: A Shift in the Lift;Acosta,2012

3. Reversing the Diminishing Returns of Trade Promotion;Acosta,2016

4. Market power and performance: a cross-industry analysis of manufacturers and retailers;Ailawadi;Journal of Retailing,1995

5. Decomposition of the sales impact of promotion-induced stockpiling;Ailawadi;Journal of Marketing Research,2007

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Decomposing cross-channel advertising support of retailer price promotions;Journal of Retailing;2024-09

2. Soda Taxes and Marketing Conduct;Journal of Marketing Research;2023-10-27

3. Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers;Computers & Industrial Engineering;2023-01

4. Unpacking the Behavioral Dimensions of Promotions and Sales Performance;Sales Management for Improved Organizational Competitiveness and Performance;2022-05-27

5. Price leadership with promotions;International Journal of Industrial Organization;2022-05

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP