Do franchised chains advertise enough?-Reference-Cited by-同舟云学术

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Do franchised chains advertise enough?

Published:1999-12 Issue:4 Volume:75 Page:461-478
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Michael Steven C

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. Make or Buy Decisions;Anderson;Sloan Management Review,1986

2. BAR/LNA Multimedia Service (1991). 1993 Ad $ Summary. New York: Leading National Advertisers.

3. Why Subway Is The Biggest Problem In Franchising;Behar;Fortune,1998

4. Distribution Services and Economic Power in a Channel;Betancourt;Journal of Retailing,1998

5. A Note on Incentive Incompatibility Under Franchising;Blair;Review of Industrial Organization,1994

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