The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains-Reference-Cited by-同舟云学术

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The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains

Published:2020-09-03 Issue:5 Volume:49 Page:575-591
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Hsu Liwu¹,Zhang Jie J.²,Lawrence Benjamin³

Affiliation:

1. College of Business, University of Alabama in Huntsville, Huntsville, Alabama, USA;

2. Peter B. Gustavson School of Business, University of Victoria, Victoria, British Columbia, Canada;

3. J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1809032

Reference96 articles.

1. The Influence of Online Reputation and Product Heterogeneity on Service Firm Financial Performance

2. Modelling the Performance of Australian Hotels: A DEA Double Bootstrap Approach

3. Does advertising spending improve sales performance?

4. Price control and advertising in franchising chains

5. Frequent Flyer Programmes: The Beginning of the End?

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Impact of digital marketing on the competitiveness of the restaurant industry;Journal of Foodservice Business Research;2022-06-24

2. Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park;Sustainability;2021-03-13

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