Price control and advertising in franchising chains
Author:
Affiliation:
1. Strategy Area, Recanati Business School; Tel Aviv University; Tel Aviv Israel
2. Department of Economics; Ben-Gurion University of the Negev; Beer Sheva Israel
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/smj.2212/fullpdf
Reference30 articles.
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3. Using the plural form in the management of restaurant chains;Bradach;Administrative Science Quarterly,1997
4. The choice of organizational form: the case of franchising;Brickley;Journal of Financial Economics,1987
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