Re-conceptualizing customer-based destination brand equity-Reference-Cited by-同舟云学术

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Re-conceptualizing customer-based destination brand equity

Published:2019-03 Issue: Volume:11 Page:211-230
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Dedeoğlu Bekir Bora,Van Niekerk Mathilda^ORCID,Weinland Jeffrey^ORCID,Celuch Krzysztof

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference176 articles.

1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

2. The value of brand equity;Aaker;Journal of Business Strategy,1992

3. Measuring brand equity across products and markets;Aaker;California Management Review,1996

4. Alanya Economic Report (2013). ALTSO Alanya Economic Report.

5. AMA (2014). Dictionary. Retrieved 18.10.2015. from: 〈https://www.ama.org〉.

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