Recruitment of volunteers connected with sports mega-events: A case study of the PyeongChang 2018 Olympic and Paralympic Winter Games

Author:

Ahn Young-Joo

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference59 articles.

1. Everyone rolls up their sleeves and mucks in: Exploring volunteers' motivation and experiences of the motivational climate of a sporting event;Allen;Sport Management Review,2009

2. Sport event volunteers' engagement: Management matters;Allen;Managing Leisure,2014

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4. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

5. Bang, H., & Chelladurai, P. (2003). Motivation and satisfaction in volunteering for 2002 World Cup in Korea. Paper presented at the conference of the North American Society for Sport Management. Ithaca, New York, May 2003.

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