The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance-Reference-Cited by-同舟云学术

The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance

Published:2022-03 Issue: Volume:23 Page:100677
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Fernández-Ruano M. Lina,Frías-Jamilena Dolores M.,Polo-Peña Ana I.,Peco-Torres Francisco

Funder

Ministerio de Ciencia e Innovación

Gobierno de España Ministerio de Ciencia e Innovación

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

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