Is the destination brand loyalty mechanism invariable? A comparative study from China

Author:

Xu Feng,Zhan Cuijing,Lu Lijun,Tan Juan,Li Shuaishuai,Li Jie

Funder

Shandong University

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference185 articles.

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2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Perceived quality, brand image and brand trust as determinants of brand loyalty;Alhaddad;Journal of Research in Business and Management,2015

4. Factors influencing sport tourists' revisit intentions;Allameh;Asia Pacific Journal of Marketing and Logistics,2015

5. The identity salience model of relationship marketing success: The case of nonprofit marketing;Arnett;Journal of Marketing,2003

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