1. The lure of global branding;Aaker;Harvard Business Review,1999
2. Delta I, the predecessor of the current Delta (or Delta II), was in operation during 1995. The programme was cancelled due to cost, technical and cultural problems. The current Delta programme began in 1996. At the time of the study, Saturn was based in Springhill, Tennessee. International Operations was the name given to the sector responsible for GM’s operations outside North America and was based in Russelsheim, Germany. Most of the International Operations staff were German nationals employed by Adam Opel, one of GM’s wholly-owned subsidiaries. Small Car Group was the organisation responsible for the engineering of compact cars marketed under the Chevrolet and Pontiac marques. Small Car Group was reorganised from the former Lansing Automotive Division in Lansing, Michigan and relocated to Warren, Michigan in 1996.
3. We modified the definition of “integration” from work done on effective integration in mergers by R. Olie, Shades of culture and institutions in international mergers, Organization Studies 15(3), 381–405 (1994).
4. My Years with General Motors;Sloan,1964
5. Multinational Organization Development;Heenan,1979