Examining reasons for post-purchase satisfaction in buying local brands: When local meets local-Reference-Cited by-同舟云学术

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Examining reasons for post-purchase satisfaction in buying local brands: When local meets local

Published:2016-03 Issue:1 Volume:21 Page:48-61
ISSN:1029-3132
Container-title:Asia Pacific Management Review
language:en
Short-container-title:Asia Pacific Management Review

Author:

Isa Azwardi Md,Saud Mohammad Basir,Ismail Md Daud

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference200 articles.

1. Managing brand equity;Aaker,1991

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

4. Leveraging the corporate brand;Aaker;California Management Review,2004

5. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions;Aaker,1997

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions;Asia Pacific Management Review;2021-06

2. An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping;Symmetry;2021-03-04

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