Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries-Reference-Cited by-同舟云学术

Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries

Published:2020-12 Issue:4 Volume:25 Page:207-215
ISSN:1029-3132
Container-title:Asia Pacific Management Review
language:en
Short-container-title:Asia Pacific Management Review

Author:

Kim Sang Mook,Park Min Jae

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference97 articles.

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