Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention-Reference-Cited by-同舟云学术

Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention

Published:2019-09 Issue:3 Volume:24 Page:263-277
ISSN:1029-3132
Container-title:Asia Pacific Management Review
language:en
Short-container-title:Asia Pacific Management Review

Author:

Liu Shu-Fang,Liu Hsin-Hsien,Chang Jung-Hua,Chou Han-Ni

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference106 articles.

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