Why do students use What’s App? – an exploratory study

Author:

Aharony Noa

Abstract

Purpose – This study focusses on What’s App, a mobile messaging service for smartphones, that was founded in 2009. The purpose of this study is to explore which factors may influence students’ satisfaction and duration of time, spent on What’s App. Design/methodology/approach – In order to answer this question it uses the Uses and Gratifications (U&G) approach (Katz, 1959), as well as the Big Five model (Costa and McCrae, 1992), and the Technology Acceptance Model (TAM) (Davis, 1989). The research was conducted in Israel and encompassed 111 information science (IS) students. Researchers used six questionnaires to gather data. Findings – The findings of this study shed light on a new technological platform: What’s App that has rarely been examined to date, and expands the U&G perspectives to new media. Findings confirm that the U&G paradigm, as well as personality characteristics and perceived enjoyment, effect What’s App satisfaction and duration, and highlight the importance of both the U&G approach and individual differences when exploring motivations underlying What’s App use. Originality/value – This study proposes a theoretical framework by combining the U&G approach, constructs from the “Big Five” model, and one variable from the TAM, to investigate the attitudes of What’s App users, and propose possible factors that may explain why certain individuals use What’s App.

Publisher

Emerald

Subject

Library and Information Sciences,Information Systems

Reference65 articles.

1. Aharony, N. (2013a), “Facebook use by library and information science students”, Aslib Proceedings , Vol. 65 No. 1, pp. 19-39.

2. Aharony, N. (2013b), “Factors affecting the adoption of Facebook by information professionals”, ASIST Proceedings Conference, Montreal, April 11.

3. Aharony, N. (2014), “Library and information science students’ perceptions of m-learning”, Journal of Librarianship and Information Science , Vol. 46 No. 1, pp. 48-61.

4. Aharony, N. (2015), “Factors affecting the adoption of Facebook use: the LIS community perspective”, College and Research Libraries , available at: http://crl.acrl.org/content/early/2013/10/23/crl13-537.full.pdf+html

5. Amichai-Hamburger, Y. , Kaplan, H. and Dorpatcheon, N. (2008), “Click to the past: the impact of extroversion by users of nostalgic websites on the use of internet social services”, Computers in Human Behavior , Vol. 24 No. 5, pp. 1907-1912.

Cited by 27 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3