Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Author:

Lien Che-Hui,Wen Miin-Jye,Huang Li-Ching,Wu Kuo-Lung

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference56 articles.

1. Managing brand equity;Aaker,1991

2. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel;Aghekyan-Simonian;Journal of Retailing and Consumer Services,2012

3. Impact of brand image, trust, and affect on consumer brand extension attitude: the mediating role of brand loyalty;Anwar;International Journal of Economics and Management Sciences,2011

4. The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors;Bai;International Journal of Hospitality Management,2008

5. Consumer concern, knowledge, belief, and attitude toward renewable energy: an application of the reasoned action theory;Bang;Psychology and Marketing,2000

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